For Canadian nonprofits & charities

Fund the mission.
Prove the impact.

Funding strategy, impact evaluation, and program optimization — built by an academic-turned-consultant with a decade of measuring what works, so your team can prove its value and secure funding without burning out.

Erin Shellington
$1.3M+
in aligned grants submitted for a single client in one year
10+ yrs
in cross-sector partnerships and program evaluation
PhD
research-trained, so your evaluation holds up to scrutiny
Toronto
Canadian-owned and Canadian-trained, supporting Canadians
Trusted by
Poplar Pulmonary WellnessForests CanadaTrack3University of SaskatchewanUniversity of British Columbia

Services

Three ways to make your organization stronger this year.

Funding Strategy

Stop chasing grants at the last minute. Build a sustainable funding pipeline with systems that save time and secure more dollars.

  • Research-aligned funding opportunities
  • A mapped grants calendar for the year
  • Custom done-for-you AI prompt system for applications
  • A grants tracking system your team will actually use

Impact Evaluation

Measure what matters. Show your stakeholders, funders, and community the real difference your programs make.

  • Simple evaluation tools staff can run without the overwhelm
  • A polished, funder-ready impact report
  • A repeatable process you can use year after year
  • Optional done-for-you annual analysis and reporting

Program Optimization

Do more with less. Align your resources so your programs run smoother, cost less, and create bigger results.

  • A review of financials, staffing, and operations
  • Strategies to cut waste and reinvest in reach
  • An actionable, prioritized roadmap
  • Optional independent client and community insights

Results

What clients have walked away with.

Ontario Track3
$1.3M+ in aligned grant submissions, plus a corporate partnership strategy.

"Her ability to think big picture while delivering high-quality, well-researched proposals has been a tremendous asset to our team."

Tracy Collier · Ontario Track3
University of Saskatchewan
Six new partnerships and 12 revised letters in 24 hours for a SSHRC resubmission.

"Her initiative, efficiency, and direction took our partnerships to the next level and made this my strongest application yet."

Vicki Squires · University of Saskatchewan
Forests Canada
Member engagement data turned into a clear strategy and staff communication tools.

"Erin's ability to synthesize complexity, respond to evolving needs, and add real strategic value makes her an invaluable partner."

Brooke McClelland · Forests Canada
Poplar Pulmonary Wellness
A customized research plan and hands-on synthesis for a systematic review.

"She was super professional — I would definitely work with Erin again; she has a lot of expertise to bring to the table and we are forever thankful."

Tina H. & Jenna J. · Poplar Pulmonary Wellness

About

I know how it feels to juggle reporting, thin resources, and never-ending grant deadlines.

I'm Erin — an academic-turned-consultant with over a decade helping organizations measure impact, optimize programs, and secure funding. In academia I mastered the science of partnerships and evaluation; now I bring that to the nonprofit sector, where the potential for lasting impact is incredible.

I believe every nonprofit deserves the tools and support to maximize their impact without burning out their team. That's why my services give you clarity, simple systems, and strategies you can actually use year after year.

What I bring

FAQ

Common questions.

Don't see yours? Email erin@erinshellington.com.

When is the best time to do this work?

Impact Evaluation — the beginning of your fiscal year. Program Optimization — any time; if your program has start and stop dates, about a month before it starts. Funding Strategy — towards the end of your fiscal year, so you start the next one on the right track.

Do you offer grant writing services?

It depends on my availability. If you're a non-profit organization or charity, reach out and we'll talk through what you need.

I need help with something that isn't listed. What should I do?

I get a lot of questions about specific requests — program evaluations, curriculum development, and more. I recommend a 30-minute discovery call to see if I'm the best fit to help. Email me to set up a time.

I need help, but I can't afford your services.

I'm happy to set up a payment plan if that's better suited to your financial situation. Contact me to discuss pricing options.

Not sure if I can help? Let's find out in 30 minutes.

A free, no-obligation discovery call to see whether I'm the right fit for what you need.

Book a discovery call